The Art Room

Zoha Zafar Malik

Zoha Zafar Malik (born 1996) is a visual artist currently based in Lahore, Pakistan. She completed her BFA from the National College of Arts,
Lahore in 2019. Zoha has exhibited her artwork extensively both locally and internationally since 2016. She has participated in We the People,
We the Arts, Art competition organised by the Embassy of Switzerland, Islamabad and exhibited at the same venue and also at the Pakistan
National Council of Arts, Islamabad. Alongside this Zoha was privileged to have had the chance to attend an artist residency at the Vermont
Studio Centre, Vermont. She was the recipient of the Young Artist Award for the year 2019 organised by the Alhamra Arts Council, Lahore.
Zoha made her debut on artsy.net with Contempop Gallery, New York. She also have an interest in poetry and recently got her poems published
in an anthology “The new dawn”.

“As an artist, my work is focused on exploring the recollection of thoughts, not solely directed towards memories and nostalgia, but also the
evolution of objects and characters in our daily lives. I strive to represent the fusion and romance between past and present by arranging
and disarranging local entities, public figures, graphic and real-life characters. My work is driven by a fascination with the artefacts that are
linked to our experiences. I am interested in exploring how individuals perceive and relate to these objects in unique ways, whether positively
or negatively. My artistic strategy involves using familiar objects like fruits, sweets, fictional characters, internet icons, and toys as a means to
connect with viewers through common notions that everyone can identify with. My work draws inspiration from trends and themes from the
90s and early 2000s, which many generations relate to as a time of significant evolution in technology, society, and cultural norms. People
often seek to find connections to this period, as it reminds them of a simpler time or provides a sense of familiarity. My art manipulates the
mind in this way, as it seeks to provide a sense of belonging and connection to an ever-evolving universe. In my work, physical appearance may
sometimes be compromised, but the story always remains compact because, in the end, it is the narrative that truly matters. Through my art, I
aim to explore the ways in which our experiences and perceptions shape our understanding of the world, and to inspire others to see the beauty
in the evolving nature of our lives.”

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